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Mix the ingredients together in a bowl.
If your meat has not been pre-salted, shoot for about ½ teaspoon of Morton Coarse Kosher Salt per pound (453.6 grams) of meat and apply it heavier on thick spots.
When possible, apply the salt the day before, but even an hour or two is enough to get it moving inward.
Use this rub on burgers, beef ribs, or on brisket.
If you are not using it immediately, store the rub in a tightly sealed bottle in a dark place.