Preheat oven to 350°.
Mix well with hands the ground beef, Lipton onion soup mix, bread crumbs, eggs (oil), ⅓ cup ketchup, and water in large bowl.
Shape into bread loaf pan.
Bake uncovered 45 mins.
While baking, make glaze. Mix together ½ cup ketchup (or bbq sauce), Worcestershire, brown sugar, salt and pepper.
Top with glaze and bake 10 mins.
Top with fried onions and bake 5 mins.
Let rest for 10 mins.
