Trim the stems off the strawberries and slice in half, then add to a large saucepan. Add in the 1 cup water and sugar. Stir to combine before placing over medium high heat.
Bring the water to a boil, then simmer for 8-10 minutes. Let cool 5-10 minutes before either straining or blending until smooth.
Place in a glass container to store in the fridge up to 2 weeks, or 1 week if blending with the strawberries.
To make the matches, add ¼ cup of the strawberry syrup to the bottom of a large glass. Fill the glass with ice.
Add the whole milk on top.
Shift the match into a large mug or whisk to get rid of any lumps. Pour in the ¼ cup HOT water and use a matcha whisk to whisk briskly from side to side, then up and down, until a frothy layer forms on top.
Pour the frothy matcha on top of the whole milk.
Stir with a glass straw to combine and enjoy!