Preheat oven to 350°.
Combine all ingredients in large bowl; except ⅓ cup ketchup and cheese.
Shape into loaf in 13 x 9-inch baking pan.
Spread remaining ⅓ cup ketchup on top.
Bake uncovered 55 minutes or until done.
Top with cheese and bake an additional 5 minutes.
Serve, if desired, with lettuce and pickles.