Prepare the dry rub by mixing all the dry ingredients/ spices listed above.
Once the rub is thoroughly mixed, prepare to rub and massage the spices into the flesh of the beef. Coat all sides as much as possible.
Pour the liquid of the coconut milk on the bottom of the crock pot (saving the fatty white part on top of the can for later) and then place your yummy chocolate and coffee infused brisket on top of the liquid. I put the fat side up when I placed it in the crock pot.
Take the fattier portion of the coconut milk and add that to the top of the brisket.
Cook on low for up to 10 hours and get ready to fight the urge to eat your body weight in brisket. Remember to reserve some of the au jus from the crock pot to pour over your meat for later.