To a large bowl add warm water, sugar, yeast. Let bloom about 5 minutes.
Then add in butter, flour, and seasonings. Mix well and knead until smooth.
Let rest about 30 minutes in a warm environment.
Roll out dough and spread on butter mixture. Top with cheese and then roll tightly into a log.
Cut into 8 pieces. Prepare a 9x13 pan with parchment paper and some shredded cheese (optional, but gives you nice cheese crust).
Place rolls and cover to let rest for at least an hour (or until it's doubled in size).
Bake at 350 for 28-33 minutes.
Brush over leftover butter spread on the warm rolls and top with flakey salt, Parmesan, and parsley.
